7UP�s sparkling and crisp lemon and lime flavour keep you positive and confident against all odds. It aims to connect with people who choose to be their natural self and stand out in the crowd. 7UP celebrates the �Hum toh hain like this!� attitude of consumers. Everyone has their own spark of originality and that is what we celebrate. Fido is the official mascot of 7UP. Summer is here and Fido is back to help you Think Fresh.